Recovered from a multi-year algorithmic penalty and grew to 471K monthly organic visitors.

Over the years, more than ten different SEOs had worked on this site, each layering in their own approach without a shared strategy. The result was a patchwork of conflicting tactics, and eventually, a series of algorithmic penalties that wiped out the site's organic traffic almost entirely.

There was no single manual action to appeal or reverse; the damage was structural, spread across years of inconsistent link-building, content, and technical decisions. Recovering meant untangling that history before any new strategy could take hold.