A stagnant fintech site taken to #1 in its most competitive terms.
From stagnant and overlooked to #1 in its most competitive search terms.
The challenge
A decade-old site with good bones, going nowhere.
This fintech payments company's site had been live for over a decade, with genuinely strong marketing strategy behind it. But shifting priorities and thin resourcing left it stagnant: traffic flat, rankings stuck, and the business increasingly reliant on paid channels to make up the difference.
In a compliance-heavy, highly competitive category, standing still meant losing ground to competitors who were still investing.
Our approach
Content, citations, and a real editorial presence.
Twenty-four months of consistent work across content, digital PR, and citation-building, rebuilding the authority the site's age should have already earned.
Content engineering
Rebuilt and expanded core content to compete for the site's most valuable, most competitive terms.
Digital PR & link building
Earned citations and backlinks through strategic digital PR campaigns, rebuilding the authority signals search engines and AI models both rely on.
Editorial placements
Secured strategic editorial placements in publications that mattered to the category, extending reach beyond owned content.
The results
From stagnant to #1 — and less reliant on paid.
More work
Became the source AI engines cite for high-intent health questions.
Read the case study →Recovered from a multi-year algorithmic penalty and grew to 471K monthly organic visitors.
Read the case study →Leading their category in AI answers: #1 among 10 tracked competitors within 30 days.
Read the case study →Let's talk about your visibility.
A direct conversation about where you stand today, and what it would take to lead.
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