Became the source AI engines cite for high-intent health questions.
Became the cited source and leading recommended brand for high-intent clinical questions.
The challenge
Invisible on the questions that mattered most.
A national online addiction health provider had strong clinical content and steady to slightly-declining search traffic but was losing some ground to new entrants to the marketplace and had very low visibility in the AI tools patients now ask first.
On high-intent clinical questions, national and government organizations were being cited instead. Increasingly, the model’s answer was the first impression a patient formed, and this client wanted to be there.
In a highly regulated, high-trust category, being absent from the answer means lost traffic, lost authority and lost trust, resulting in a downstream impact of lost patient growth opportunities.
Our approach
Built to be understood, and trusted.
Five connected areas, integrated into one system instead of a checklist of tactics. In a regulated category, being cited is earned on accuracy and trust, and we needed to increase both.
Technical foundation
Audited and fixed technical issues that were impacting indexation and crawlability.
Content architecture
Organized clinical content around the questions patients actually ask, adding new content and updating existing.
Authority development
Strengthened the off-site signals a regulated category rewards with consistent brand messaging and highlighting published research.
AI visibility
Positioned the content to be retrieved and cited across the major answer engines.
The results
From absent to cited.
Let's talk about your visibility.
A direct conversation about where you stand today, and what it would take to lead.
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