We built the firm we'd want to hire.
A founder-led search-visibility firm for the AI era — one team, for companies that can't afford to be invisible.
Search changed. Most firms didn't.
Visibility used to be a job you split across vendors — an SEO agency, a content shop, a PR firm, a consultant on retainer. That made sense when search was one channel. It no longer is.
We built Pinwheel to own the whole engagement instead — shaped around how buyers now find companies across AI and search. Based in Seattle; our clients are everywhere.
The people you'll actually work with.
From the first call — and every review after — you're working with the founders directly, backed by a dedicated team across content, technical SEO, digital PR, AI search, and analytics. No hand-offs to juniors, no strategy diluted on the way to delivery.
Jason GilbertFounder
Sarah GilbertFounder
Shelby O'NeillStrategist
Michelle LabasanDigital PR
Joana CleofasDigital PRLet's talk about your visibility.
A direct conversation about where you stand today — and what it would take to lead.
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